In today's digital landscape, it's not enough to just have a website and call it day. You need to build and execute a detailed online marketing strategy if you want to reach more customers.
No matter what your business is about, people will first look it up online to learn more. If they don't like what they see or you haven't made any effort, they'll click away.
This means losing valuable business, but luckily, there's a simpler, quicker way to automate your online marketing efforts.
Read on to discover 5 essential types of digital marketing tools you need to grow your business online and attract new customers.
1. Website Analytics Tools
If you want to learn what your visitors do when they land on your website, you need web analytics tools. Tracking user activity will help you see how long they're staying, what they're clicking on, which pages they browse, and how they engage with your content.
Some of the best online marketing tools for this purpose are:
- Google Analytics - A must-have for in-depth data analysis;
- HotJar - Tracking live user activity on your website via heatmaps;
- CrazyEgg - Tracking live user activity on your website via heatmaps;
- Social Media Insights.
When you combine the data from all of these tools, you have a powerful base for growing your business.
2. SEO Tools
SEO is a must if you want to build an online presence and get found by clients and customers.
Some of the best digital marketing tools for SEO are:
- Ahrefs - Keyword research, backlink research, competitive analysis;
- Moz - Keyword research, backlink research, site auditing, rank tracking;
- Yoast - WordPress plugin for content optimization and page readability;
- Google Keyword Planner - keyword research;
- UberSuggest - keyword suggesting; keyword research.
With these tools, you'll work your way to the first page of search engines and attract more organic traffic.
3. Content Curation Tools
Content curation is sharing valuable content with your audience. This can be yours or someone else's content, but it has to be useful to your readers.
Here are some of the top digital marketing tools for content curation:
There are many more other tools for this purpose, but these are the best to get you started.
4. Social Media Scheduling Tools
No matter what field you're in, you need to have a social media presence. You also need to post relevant, informative, and interesting content to keep your audience interested and engaged.
This takes a lot of planning, but it's easy with these digital media tools:
- Sprout Social
Each tool has its own features and price points, but they all do the same - they post your social media content for you automatically.
5. Project Management Tools
The main purpose of project management tools is to help companies organize their workflow better and get more done. They allow real-time conversations between teams, file-sharing, assigning projects, time tracking, and project budget tracking.
Some of the best PM tools in 2019 are:
Most of these tools are free to start with, and you can upgrade to a paid plan as your business and teams grow.
These Are the Best Digital Marketing Tools You Need for Your Business!
Whether you're a new business owner or you've run a company for a while, these digital marketing tools will help you understand your target audience and customers better.
This will help you serve them in a more personalized way and create content and services that truly help them.
Need more online marketing and business growth tips? Read this article on the top 5 trends in business analysis and how to use them in your company.