SEO Careers: How to Become an SEO Specialist
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Search engine optimization skills are in high demand today. Here's how to capitalize on the hot market for SEO specialists!

66% of marketers say improving their search engine optimization (SEO) is a top priority. As a result, more companies are looking for a top-notch SEO specialist to join their team.

An SEO specialist is responsible for market research, crafting content, analytical processing, and so much more. This skill set is in high demand right now.

Are you interested in starting an SEO career? Keep reading to discover the six steps you need to take to become an SEO specialist. With these tips, you can start your way on a path to success.

Get started with these six tips. 

1. Get Educated

First, it's important to know the educational requirements. Most SEO jobs require:

  • A Bachelor's degree in business, marketing, communication, or information technology
  • One to three years of experience in online marketing
  • Knowledge of HTMLCSS, and other programming languages

You'll want plenty of hands-on experience with online activities, including web design and web content production. This experience can help you stand out from other applicants.

The SEO industry changes every day, especially as Google's search algorithm changes to match consumer habits. With that in mind, it's important to keep your education up-to-date.

Some SEO careers will require you to maintain an ongoing education. Try to:

  • Attend SEO conferences and workshops
  • Watch webinars and training videos
  • Read SEO blogs

With these tips, you can keep your education up-to-date.

2. Receive Certification

With SEO constantly changing, many organizations now provide academic certification for SEO classes. Consider taking one of the many courses available online. An SEO-specific certification will indicate you're dedicated to learning more about your field.

Can't get a job? Try these tips.

3. Keep an Eye on the Experts

Don't limit your SOE database. Instead, keep an eye out for experts in the field. They'll help you keep up-to-date with the latest algorithm changes.

Make sure to keep track of the trends, too. For example, 50% of all searches will occur through voice assistants by this year. If your content isn't optimized for voice search, you'll miss out on a big piece of your audience.

Keeping up with the latest trends will help you stand out.

4. Discover Content Marketing

In order to become an SEO specialist, you need to become a content marketing expert.

Start sharpening your skills as a copywriter. Learn how to develop a content strategy and how to craft persuasive call-to-actions. Developing these skills will improve your SEO.

5. Build Relationships

Link building is an essential component of a strong SEO strategy. You need links from reputable blogs within your content. You also want those blogs to link to you.

Build relationships with authority websites, bloggers, and journalists. Start networking as soon as you can.

6. Practice

Above all else, make sure you practice. After all, you learn by doing. Take what you've learned about SEO and put it into practice while you're job searching.

The Search is On: Your Path to Becoming an SEO Specialist

Ready to become the best SEO specialist in the industry? With these six tips, you're on your way! Develop your SEO skillset and begin your SEO career.

Browse our available jobs today for a headstart in your career search!


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