Are you thinking about becoming a digital marketing specialist?
The online world is encapsulating more and more of our lives each day. As our online engagement has increased, the need for specialists in this field has rapidly grown.
Businesses are now well aware of how digital marketing can boost their sales, reach and performance. If you want to help people do that, you'll have to develop some key digital marketing skills first.
In this post, we'll tell you which ones you need.
Essential Digital Marketing Skills for Professionals
If you want to make it in the world of digital marketing, you'll have to tick these five boxes.
1. Social Media Expertise
Social media has completely transformed the way people use the internet. These days, it's absolutely essential for business.
A good social media marketing plan can drive a business forward by expanding its reach and allowing staff to interact with your target market in different ways.
In order to thrive in the digital marketing industry, you'll need to have expertise in Facebook, Twitter and Instagram. This will allow you to craft social media marketing campaigns that are truly effective.
2. Content Management
As well as creating content for social media, you'll also have to create blog content for clients' websites.
This isn't as simple as just writing blog posts now and then. You'll need to understand what kind of content your client's audience wants, when to publish it, and how often. You'll also have to come up with ways to get that audience to engage with the content by clicking, liking, commenting and sharing.
For each client, you'll have to create a bespoke content management strategy, which is tailored to their individual needs, goals and target market.
3. SEO Strategy
You can't be a good digital marketer without extensive SEO knowledge.
You'll need to know how to analyze a website to assess its current SEO ranking and what changes you'll need to make to get it to the top of the first page of Google.
4. Data Analysis
Any position in this field requires a great deal of data analysis.
Before you can deliver results for a client, you'll have to take a look at their website and conduct an in-depth analysis. This will include their ranking, website speed, content, traffic, engagement and conversion rates.
In the world of digital marketing, things move quickly.
Everything is constantly changing, from consumers' needs and wants to Google's algorithms. You'll need to keep up with these changes by constantly studying the latest research and finding out about the latest tools and techniques. Otherwise, your strategies will be out-dated and ineffective.
Start Working Now
Once you've developed these key digital marketing skills, you'll be ready to get out onto the job market.
Whether you want to work at home or in a fast-paced tech office, we can help you find the right position for you.
At IT Job Cafe, we're one of the top resources for IT professionals. We can connect you to the best employers in the business, advise you on how to land your dream job, and guide you towards further professional development.
To see what positions are out there right now, check out our IT job listings.