Social Media Matters
The lack of skilled IT workers is hurting the deployment of emerging technology, according to a new survey from Gartner. In areas from cloud to cybersecurity, this crisis is expected to last for years to come.
“The main takeaway here is
that social media has become a mainstay of recruitment marketing among
companies of all sizes. If you’re not investing in your social media presence,
you’re likely to fall behind your talent competitors,” James Barraclough, Head
of Activation EMEA at Universum, said in a statement.
Employee
References Are On the Rise
Among the companies
Universum focused on — the World’s Most Attractive Employers (WMAE) — one
particular channel has been on the rise in recent years: referrals. Here’s how
they explained the data.
“Employee referral continues
to see a significant bump in increased investment this year with 56 percent of
the WMAE reporting the intention to increase their spend. In the same vein,
promoting employer advocacy has become increasingly more important to companies
as a primary employer brand objective, increasing from 30 percent to 41 percent
among the WMAE. Following the lead of WMAE, 34 percent of large, 30 percent of
medium and 20 percent of small businesses are making employee advocacy the main
priority of their employer brand communication.”
And where do employees go
when looking to send out a few referrals? Probably their favorite social
platform.
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