Technology is fast
upending the way we live and work. While this change presents both
opportunities and challenges, it is up to us, to derive benefits out of them to
business and society. Technology helps businesses learn how employees and
customers think and behave. With this understanding, businesses can connect
with customers and employees, to partner with them to achieve their goals.
company, while taking decisions about technology development and implementation ,
should keep people at the heart of the process.
After all, technology is ‘for people’!
We no longer wait to watch how the latest advances would change things.
Instead, we control the technology and drive the desired change. In other
words, we are making technology adapt to us. Those companies that have already
realized this have taken the lead to design technologies that conform to the people’s
‘Technology for People' – with this as the theme, Accenture has come up with its Technology Vision for 2017, a report of its
annual predictions on technology trends that will shape the future of companies
in the next three years. Given below are the top five trends that, according to
Accenture, would lead companies to digital success.
Artificial Intelligence: AI
facilitates human interactions with technology. Think of people’s
interactions with Siri on iPhones and Alexa on an Amazon Echo speaker. These
interfaces are powered by AI technologies like computer vision, robotic process
automation, natural language processing, intelligent automation and
machine learning, to enhance user experience.
AI has already donned the roles of:
Curator- Suggesting options
based on previous behaviour
Advisor- Guiding the user
towards a best possible outcome
tasks by collaborating experiences across channels
AI is fast
becoming an essential tool for daily engagement between brands/companies and
New Ecosystems: Every time
a company integrates its core business functionalities with a third party or
its platform, a new industry-blurring digital eco-system emerges. Connected
Health, Automated Driving and Precision Agriculture are classic examples of
eco-systems change the way businesses run and services are delivered. The digital partnerships a company makes today
are therefore pillars for its future value chain. Also, the companies that are partners of an
eco-system will have to work together for their growth.
Workforce Marketplace: Online
workforce management solutions and on-demand labour platforms have enabled
companies to effectively manage digital and on-demand workforce. Now, with a
surge of such technologies, legacy models are being fast replaced by open
talent market places.
enterprises look beyond their internal talent pool, into the external labour
markets to meet their demand for skills. They assemble teams to complete
projects and then disperse them. This flexibility allows businesses to deliver products
faster and at a lower cost. Such teams drive rapid innovation and organizational
changes needed to transform companies into truly digital businesses.
Design for Humans: People use technology when it suits them. When it does not, they abandon it.
Today, technology is being integrated into every action people take,
creating comprehensive inventories of data, which provide insights into how
they think, what they want, and how they react. With this knowledge companies
can create technology that can operate at a human level, understand behaviours
and goals of individuals and respond appropriately. With technology that can adapt to people,
businesses can transform their relationship with customers and employees to
something more valuable- partnership.
The Unchartered: While new
digital industries are being created, rules, whether it is the technology
standards, government mandates or ethical guidelines, are yet to be
defined. Companies that want to flourish
will take on the leadership role and define the rules and standards for the new
digital eco-systems. Those who don’t are left behind.