Here are some tips for
helping to ensure that your connections think of you when it matters most for
example, when the perfect job opportunity opens up.
Social media can be a very
powerful tool for professional networking, but you have to commit to investing
some real time in it. It’s essential that you keep your profile up-to-date, and
be sure to avoid some common mistakes while you’re at it. Also, when you are
physically with folks in your network, really talk to them. Ask about what’s
happening with their work, and share your experiences and your goals, too.
People will be much more likely to reach out to you if they know what you’re
You know that look that
someone gets in their eye when they’ve stopped listening to you? You’re going
along, telling your story, or sharing your idea, when all of a sudden you
realize that you’ve lost their attention. There’s a real risk of this happening
when you’re networking, especially when it’s time to talk about what you’re up
to (as opposed to listening to their story).
Try to keep in mind that
others aren’t as interested in all of the ins and outs of your professional
experience as you are. So instead, think short and sweet, as in “elevator
pitch.” Be clear and concise. If you can communicate who you are and what
you’re looking for in a succinct and captivating way, the members of your
network will be more likely to remember what you’re all about when the right
memorable, in a good way.
If you want folks to
remember you when it really matters most, do something that ensures that they
will. One excellent strategy for accomplishing this is to be the kind of person
that lends a hand to others in a time of need, without (and this is the key)
expecting anything in return. You’re not doing this so that they will do
something nice for you later but that doesn’t mean it won’t happen anyway. Once
you’ve etched a grove in someone’s mind that’s positive, it can be pretty tough
to reverse that.
Be good to others without
expecting anything back, and it’s likely that the same will be done for you
down the road.